You get more roofing reviews by asking every happy customer, right after the job, with a direct Google review link. Text it the same day. Ask in person too. Reply to every review. Then repeat it on every job.
Book a callRoofing reviews matter because a roof is a big, costly job. Homeowners read what other people say before they call a roofer. They want proof that you show up, do the work and clean up.
The numbers back this up. BrightLocal's 2026 Local Consumer Review Survey found 97% of consumers read reviews for local businesses, 74% look for reviews from the last three months and 89% expect owners to respond. And 47% will not use a business with fewer than 20 reviews, which is a line many small roofers sit below.
Reviews also sit on your Google Business Profile. That is the free listing that shows your company on the map. Google says, "Local results are mainly based on relevance, distance, and popularity." Reviews are one sign of popularity.
No review count can promise a ranking or a set number of leads. Still, a profile with fresh, honest words gives a stranger a reason to pick up the phone. Reviews are proof that helps a homeowner choose you.
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Book a callA good roofing company review has a star rating and real words about the job. The words do the work. Stars alone tell a buyer very little.
The best reviews often include:
Never write the review for the customer. Never hand them a script. Google can remove reviews that look fake, and the FTC's review rule is clear about that. A review only helps when the customer wrote it.
Two setup steps come before you ask anyone. First, make sure the profile is right. Second, get the link that opens the review box.
Yes, once you have claimed it and checked that every detail is correct. Reviews land on the profile you own, so claim it first. Then check the name, phone number, services and service area.
Keep these details the same as on your website. A mismatch makes a buyer wonder which one is right. Reviews only help if people can find and trust the profile.
You find your review link inside your Google Business Profile. Google's help page on asking for reviews covers it. The steps are short:
Save the link in your phone, your email signature and your invoices. One tap to the review box means more reviews get finished.
The best time to ask is right after the job is done and the customer is happy. Use the final walk-through, or the moment cleanup is finished. The homeowner is looking at a new roof and feels good about it.
Do not wait weeks. Memory fades. So do good feelings.
Pick one set moment so your crew always knows when to ask. Make it part of the job, like picking up the last nail.
A person the customer knows asks best. The crew lead can ask in person. The office can follow up by text or email.
Give one person the job so it does not get missed. Keep the ask short and kind. When no one owns the ask, no one makes it.
Use more than one way to ask for reviews. Some people like a face-to-face ask. Others only answer texts. Some want paper.
We check your Google Maps position across your service area and walk you through it on a short call. Free, with no obligation.
Book a callKeep the in-person ask simple. Thank them. Say reviews help a small company. Then ask if they would share their experience.
Try this: "Thanks for trusting us with your roof. Reviews help a small company like ours. Would you share how it went?"
Show them the link on your phone. Offer to text it so they can do it later. Never pressure anyone. A kind, short ask gets a better answer than a pushy one.
A text works well because most people read it fast. Use the customer's first name. Add the direct link. Send it the same day as the job.
Sample: "Hi Dana, thanks for choosing us. If you have a minute, would you leave a review? Here is the link: [your link]. It helps a lot."
Send one gentle reminder if there is no reply. Do not send more. Two texts is the limit.
Yes, email is a good backup for people who do not text. Use a clear subject line, such as "How did we do on your roof?" Thank the customer for choosing you. Add one button or link.
Put the link in your closing paperwork or thank-you note too. Email catches the customers a text would miss.
A QR code is a square picture a phone camera can read. Put one on a leave-behind card or yard sign. It should point to your review link.
Hand cards out at the final walk-through. They suit older customers who like paper. Scan the code with a phone before you print 500 cards. A card is only as good as the code on it.
Your website can ask for reviews and show them. A thank-you page or footer link can point to your review page. That catches people who visit after the job.
Show real reviews on service and town pages. Visitors then see proof right where they decide. Our platform lets changes go live in minutes, so you can add a new review the same day.
Do not invent or edit reviews. Post what customers wrote. Real words next to your service list do more than a claim you write yourself.
A simple system gets you roofing reviews every month. The steps never change:
Keep a simple sheet of jobs and who was asked. Look at it every week. Fill the gaps fast.
Here is math you can check. Say you finish 20 jobs a month. Say 3 in 10 customers leave a review. That is 6 new reviews a month, or 72 a year. Small, steady asks beat one big push.
Yes, you should reply to every review. Google lets you reply to reviews from your profile. Replies show future customers that you care.
Thank people by name. Mention the work, such as the new shingles or the quick repair. Reply fast and stay friendly. Do not share private job details.
Stay calm and do not argue in public. Say sorry. State the facts in a line or two. Offer to talk offline with a phone number.
Fix the problem if you can. Some customers update their review after that. Future customers judge you by how you respond, not by the one bad review.
The person you talk to is the person doing the work. Bring your questions, your towns and the jobs you want more of.
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No. Do not pay or reward customers for reviews. Google's policy on fake engagement bans fake and paid content. The FTC's rule on fake reviews bans them too.
Avoid these:
Ask everyone, and let them say what they think. An honest mix of reviews looks more real than a perfect wall of stars.
Ask customers in every town you serve, not just one. Cover repair, replacement, storm work and other services you offer. Buyers in each town want proof from people nearby.
Never script what customers say. Just ask about their real job. Their own words will name the town and the work.
We see this in practice with a roofing and exteriors company in central Ohio. It has service and town pages for the 17 towns it serves. Each page needs real proof from that area. Reviews from every town give each town page something real to show.
To know if reviews bring in calls, count them and watch where calls come from. Each month, write down:
Reviews are one piece of local SEO for roofing companies. They work next to a strong website, service pages and town pages. For the timing, see how long roofing SEO takes.
Our past SEO campaigns grew organic traffic 26x in 14 months, and 15x on another. We promise no ranking and no lead count. Reviews help, but they work best as one part of the whole.
Start small. Get your link. Ask at the right time. Make it a habit. Reply to every review.
If your site needs work too, we rebuild your homepage free and show it before you pay anything. SEO is a paid monthly plan. We price it by the towns, services and pages you need each month. The person you talk to is the person doing the work.
Reach out when you are ready, and we will look at your profile and your site together.
There is no fixed number for ranking, but there is one for trust: BrightLocal found 47% of consumers will not use a business with fewer than 20 reviews. Past that, recency matters more than the total, so a steady few each month beats a burst followed by nothing.
Google comes first for most roofers, because its reviews show on the map where homeowners call from. Once that is steady, a second site helps homeowners who check there. Ask for one site per customer, so nobody gets two links and finishes neither.
Reply calmly and briefly, without accusing anyone, so other readers see a reasonable owner. Then flag the review from your Business Profile if it breaks Google's policies, for example if the person was never a customer. Google decides whether to remove it.
No. Screening customers so only happy ones get the link, sometimes called review gating, is against Google's policies and can fall under the FTC's rule on suppressing negative reviews. Ask everyone, and handle complaints directly.
Google says owners should reply, and replies show an active profile. The bigger effect is on people: 89% of consumers expect a reply, and a calm answer to a complaint can win the next customer who reads it.
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